Insights

PPC & Google Ads insights

Field notes from managing $261K+ in active ad spend — account structure, conversion tracking, and the tests that actually move numbers.

Google AdsAug 2, 2026

What $261K of Ad Spend Taught Me About Google Ads Account Structure

Lessons from managing $261,855+ in live Google Ads spend: how to structure campaigns, ad groups, and budgets so your account scales without wasting money.