PPC & Google Ads insights
Field notes from managing $261K+ in active ad spend — account structure, conversion tracking, and the tests that actually move numbers.
How to Hire a Google Ads Expert (and What It Should Cost)
What to look for when hiring a Google Ads specialist or PPC freelancer: the questions to ask, red flags to avoid, and realistic pricing models.
Meta Ads vs Google Ads: Where Should a Small Business Spend First?
Managing both platforms daily, here's my honest framework for deciding whether your first ad dollars belong in Google Ads or Meta (Facebook & Instagram) Ads.
A/B Tests That Actually Moved Conversion Rates — and the Ones That Didn't
Years of structured A/B testing across ad copy, landing pages, and CTAs: which experiments consistently pay off and which are a waste of traffic.
Performance Max vs Search Campaigns: When to Use Each
PMax and Search do different jobs. Here's how I decide the split for real accounts — and the guardrails that stop Performance Max from spending blind.
How to Lower Cost Per Lead for Home Services with Google Ads
A practical checklist for home services businesses: the levers that actually reduce cost per lead in Google Ads, from keyword strategy to landing page CRO.
Google Ads for Car Rental Companies: A Complete Playbook
How I run profitable Google Ads for car rental businesses: campaign types, location strategy, call attribution with CallRail, and the metrics that matter.
The Conversion Tracking Stack Every Service Business Needs Before Spending $1
GA4, Google Tag Manager, CallRail, and Microsoft Clarity — the exact measurement stack I install for service businesses before launching any Google Ads campaign.
What $261K of Ad Spend Taught Me About Google Ads Account Structure
Lessons from managing $261,855+ in live Google Ads spend: how to structure campaigns, ad groups, and budgets so your account scales without wasting money.