Case Studies
Real accounts, real spend, real outcomes
Nine selected accounts across US transportation, e-commerce, healthcare, and education — managed end-to-end by me. Every screenshot below is taken directly from a live Google Ads account I manage.
Client brand names and campaign names are masked for confidentiality. Full account walkthroughs — including change history and campaign structures — available personally over Zoom or Google Meet.
Royal Ca••• Limo
01 / 09Luxury Limo Fleet · Chicago, US
Strategy & execution
- Scaled the account from zero to a 7-figure conversion-value pipeline in 15 months.
- Portfolio bid strategies with per-campaign target adjustments; budget reallocation guided by conversion-value trends.
- 2.1K+ tracked phone calls via call reporting — every booking channel measured.
Physio T••• Shop
02 / 09Physiotherapy Products E-commerce · Pakistan (nationwide)
Strategy & execution
- 6.8x return on ad spend with an Rs 18 cost per conversion across nationwide e-commerce campaigns.
- Search + Shopping structure for a specialized health-products catalog.
- Conversion growth driven by campaign-level experiment wins (+90 conversions from the top campaign in one period).
Z••• Shoppe
03 / 09Healthcare E-commerce · Pakistan (nationwide)
Strategy & execution
- 4.6x ROAS on ~Rs 1M spend for a healthcare e-commerce catalog.
- 58K+ clicks at Rs 17 average CPC through tight keyword-match and negative-list management.
- Full-funnel tracking (GTM + GA4) attributing revenue back to campaign and product level.
Rehab C•••
04 / 09Special-Needs Children's School · Lahore & DHA, Pakistan
1,980
Conversions (enquiries)
Strategy & execution
- Generated ~2K enquiries at Rs 78 per conversion for a sensitive, trust-driven service category.
- Hyper-local targeting (Lahore + DHA) with ad copy written for parent decision-makers.
- Lead quality protected via click-fraud filtering and careful search-term auditing.
E••• Black Car Service
05 / 09Executive Transport · US
$32.66
Cost per conversion
Strategy & execution
- Drove 1.2K+ conversions at a $32.66 CPA in a niche with $100+ average booking values.
- Impression-share defense against national competitors on high-value keywords.
- Competitive-analysis-led keyword expansion and continuous ad copy testing.
Chi T••• Black Cars
06 / 09Executive Car Service · Chicago, US
Strategy & execution
- Suburb-level geo campaigns capturing airport and corporate travel demand around Chicago.
- Bid-strategy and keyword-targeting iterations tracked with change-history discipline.
- Positive-ROAS growth while competing against national aggregators.
Royal C••• Buses
07 / 09Charter & Party Buses · Chicago, US
$4,594
Spend (Jun–Jul '26)
Strategy & execution
- Geo-segmented local Search campaigns targeting high-intent charter and event transport queries.
- Value-based conversion tracking with call reporting; budget scaled only into campaigns clearing target ROAS.
- Continuous keyword and bid-strategy refinement, fully documented in the account change history.
Regal B••• Limo
08 / 09Black Car & Limo Service · New Orleans, US
Strategy & execution
- Call-first strategy for a booking-by-phone business: call assets, call campaigns, and CallRail attribution.
- Local Search structure segmented by service area; negative-keyword sculpting to protect CPC in a premium niche.
- Ongoing bid-strategy and keyword-targeting experiments to stabilize lead flow across seasonality.
E••• P••• M•••
09 / 09Packaging Manufacturer · US
Launch stage
Account architecture & build-out
Strategy & execution
- Full account build-out: campaign architecture, conversion tracking, and billing/compliance handling for a new advertiser.
- Keyword and competitor research completed for B2B packaging demand capture.
- Launch strategy ready — spend scaling to follow.
Want the full walkthrough?
Detailed campaign structures, change history, and live account access can be demonstrated personally during a Zoom or Google Meet session.
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