Case Studies

Real accounts, real spend, real outcomes

Nine selected accounts across US transportation, e-commerce, healthcare, and education — managed end-to-end by me. Every screenshot below is taken directly from a live Google Ads account I manage.

Client brand names and campaign names are masked for confidentiality. Full account walkthroughs — including change history and campaign structures — available personally over Zoom or Google Meet.

Google Ads account overview — Royal Ca••• Limo (Luxury Limo Fleet)

Royal Ca••• Limo

01 / 09
Luxury Limo Fleet · Chicago, US
$711K
Ad spend managed
$1.18M
Conversion value
113K
Clicks
2,170
Tracked phone calls
Strategy & execution
  • Scaled the account from zero to a 7-figure conversion-value pipeline in 15 months.
  • Portfolio bid strategies with per-campaign target adjustments; budget reallocation guided by conversion-value trends.
  • 2.1K+ tracked phone calls via call reporting — every booking channel measured.
Google Ads account overview — Physio T••• Shop (Physiotherapy Products E-commerce)

Physio T••• Shop

02 / 09
Physiotherapy Products E-commerce · Pakistan (nationwide)
6.8x
ROAS
Rs 1.41M
Conversion value
Rs 208K
Ad spend
Rs 18
Cost per conversion
Strategy & execution
  • 6.8x return on ad spend with an Rs 18 cost per conversion across nationwide e-commerce campaigns.
  • Search + Shopping structure for a specialized health-products catalog.
  • Conversion growth driven by campaign-level experiment wins (+90 conversions from the top campaign in one period).
Google Ads account overview — Z••• Shoppe (Healthcare E-commerce)

Z••• Shoppe

03 / 09
Healthcare E-commerce · Pakistan (nationwide)
4.6x
ROAS
Rs 4.53M
Conversion value
58K+
Clicks
Rs 17
Average CPC
Strategy & execution
  • 4.6x ROAS on ~Rs 1M spend for a healthcare e-commerce catalog.
  • 58K+ clicks at Rs 17 average CPC through tight keyword-match and negative-list management.
  • Full-funnel tracking (GTM + GA4) attributing revenue back to campaign and product level.
Google Ads account overview — Rehab C••• (Special-Needs Children's School)

Rehab C•••

04 / 09
Special-Needs Children's School · Lahore & DHA, Pakistan
1,980
Conversions (enquiries)
Rs 78
Cost per conversion
Rs 155K
Ad spend
Strategy & execution
  • Generated ~2K enquiries at Rs 78 per conversion for a sensitive, trust-driven service category.
  • Hyper-local targeting (Lahore + DHA) with ad copy written for parent decision-makers.
  • Lead quality protected via click-fraud filtering and careful search-term auditing.
Google Ads account overview — E••• Black Car Service (Executive Transport)

E••• Black Car Service

05 / 09
Executive Transport · US
1,220
Conversions
$32.66
Cost per conversion
$39.9K
Ad spend
Strategy & execution
  • Drove 1.2K+ conversions at a $32.66 CPA in a niche with $100+ average booking values.
  • Impression-share defense against national competitors on high-value keywords.
  • Competitive-analysis-led keyword expansion and continuous ad copy testing.
Google Ads account overview — Chi T••• Black Cars (Executive Car Service)

Chi T••• Black Cars

06 / 09
Executive Car Service · Chicago, US
$54.4K
Ad spend
$83.4K
Conversion value
122
Tracked phone calls
Strategy & execution
  • Suburb-level geo campaigns capturing airport and corporate travel demand around Chicago.
  • Bid-strategy and keyword-targeting iterations tracked with change-history discipline.
  • Positive-ROAS growth while competing against national aggregators.
Google Ads account overview — Royal C••• Buses (Charter & Party Buses)

Royal C••• Buses

07 / 09
Charter & Party Buses · Chicago, US
$4,594
Spend (Jun–Jul '26)
$10,257
Conversion value
2.2x
ROAS
Strategy & execution
  • Geo-segmented local Search campaigns targeting high-intent charter and event transport queries.
  • Value-based conversion tracking with call reporting; budget scaled only into campaigns clearing target ROAS.
  • Continuous keyword and bid-strategy refinement, fully documented in the account change history.
Google Ads account overview — Regal B••• Limo (Black Car & Limo Service)

Regal B••• Limo

08 / 09
Black Car & Limo Service · New Orleans, US
331
Phone call leads
$5.88
Average CPC
Jan '25 – Jul '26
Period
Strategy & execution
  • Call-first strategy for a booking-by-phone business: call assets, call campaigns, and CallRail attribution.
  • Local Search structure segmented by service area; negative-keyword sculpting to protect CPC in a premium niche.
  • Ongoing bid-strategy and keyword-targeting experiments to stabilize lead flow across seasonality.

E••• P••• M•••

09 / 09
Packaging Manufacturer · US
Launch stage
Account architecture & build-out
Strategy & execution
  • Full account build-out: campaign architecture, conversion tracking, and billing/compliance handling for a new advertiser.
  • Keyword and competitor research completed for B2B packaging demand capture.
  • Launch strategy ready — spend scaling to follow.
Want the full walkthrough?

Detailed campaign structures, change history, and live account access can be demonstrated personally during a Zoom or Google Meet session.

Book a walkthrough